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How to Win the Internet (2025)
How to Win the Internet™ is a comprehensive, multimedia, all-encompassing, one-of-a-kind guide to becoming the richest, most informed, and famous version of yourself online. It is a six-step do-it-yourself course that spans everything from cryptocurrencies to influencer famedom.
It invites every one of its viewers and audience members to consult their personal motives for utilizing the Internet, whether it is to achieve a personal goal or develop social connections. The internet is the single most potential a piece of technology has ever had and with it came a completely new set of rules for value, ethics, personal gain, and social cues. What is the language of the internet age?
SELECTED WORKS
OPEN (The Online Experience) (2023)
A counterpart to the OPEN publication through a digital lens. An exploration of LED motion, color, and textures in a playful and true to form translation. The overwhelming nature of an LED filled city is preserved with an early web reminiscent style.
OPEN (A Publication on the Flashing Lights
of NYC) (2023)
The visual footprint of dot-matrix LED signs rings through the city. Not quite as striking as analogue vintage NEON and yet not quite modern enough to be of the digital age. An ode to the dot matrix LED.
The visual footprint of dot-matrix LED signs rings through the city. Not quite as striking as analogue vintage NEON and yet not quite modern enough to be of the digital age. An ode to the dot matrix LED.
回家: a book on home and leaving Shanghai (2022)
Laments on remembering home and the things you brought with you.
Laments on remembering home and the things you brought with you.
Inbox(1) (2023)
Speculative motion design for an analog mystery game.
Death Valley (2024)
Based on the seeming supernatural phenomenon of “moving rocks” on the border of California and
Nevada. Death Valley tells the story of a band of rocks, determined to send a message.
Solar Rhythms (2022)
How can we bring centuries of Chinese culture and connotations into modern day design? This is a hypothetical art exhibition centering the theme of the 24 seasonal cycle in traditional Chinese culture. It uses the circle as the central motif and a playful take on repetition.
Keeping Time (2023)
Inspired by the commonplace lunisolar calendar seen in many Chinese households. Analyzing the various ways different cultures and beliefs have measured and kept track of time. The few notable measurements being seasonal, holidays, and the sun/moon.
Upward (2025)
Three minute 16mm in-camera short film about one woman’s treacherous journey home. Complete with triple-exposures and gel colors, this film toes the line between fantasy and horror.
American Museum of Natural History (2024)
Rebrand for the American Museum of Natural History with a particular focus on their newly constructed Gilder Center. Complete with a brand guideline, motion graphics, and signage.
All Work Belongs to © Laura Li
Walden Pond Lyric Video (2024)
Geodite (2024)
Typeface
100 page fan zine for the award winning 2009 film